4 Steps to Effective Recruitment Marketing

4 Steps to Effective Recruitment Marketing Because of the reach and popularity of the online space, recruitment marketing has justified itself as a genuine  candidate attraction tool, as well as a safe space to build your employer brand. And in what is a highly competitive market to find the best talent, recruitment marketing becomes more and more important for businesses who dont want to use a staffing agency to help them find candidates. So in a mission to help you put your marketing hat on, weve put together the 4 most important steps to getting started with recruitment marketing. 1. Know your market As a marketer, one of the first things you do when want to market a certain service or product is to do your research on your audience. You ask yourself questions such as: What gender are they? What age are they? What generation are they from? What ethnicity are they? What level of education do they need? Those are just the basics. Everyone has their own audience in mind and the questions you have to ask yourself when doing the research will vary. Taking the time to research these areas will help you begin to shape a profile for your target audience, and will lead to you the next stage; Candidate personas! 2. Develop candidate personas Candidate personas are a representation of your ideal hire for a specific role and require a high level of research. Creating a candidate persona usually includes specifics such as: Skills Qualities Personalities Goals Background Experience Personas help you  create more relevant job content, including job titles, descriptions, as well as the content you provide on your company careers site and other social channels. To create candidate personas, you need to go big on data. And maybe you have a few top  performers at your company and you want more of them? Then we recommend you analyze these employees  based on all the different persona attributes we listed beforehand so you can create the ideal employee for your business. So once you have defined your candidate personas, you can move on to the next stage! 3. Constructing your employee  value proposition Your employee value proposition EVP is the messaging you put out as a company that effectively communicates  what is unique about working for your company. It represents your organizations  most important values and represents your organizations culture. To construct it, Link humans report that organizations need to understand the needs that drive talent outcomes and what is right for their workforce. Additionally, you need to make sure your EVP is differentiating your company from your competitors. Check out this quick video on the best practices you need to consider when constructing your EVP, by the  Top Employers Institute: ? Once done, test your EVP internally and with a sample group externally. This is a very important step as you need to see if your EVP accurately represents why a candidate would want to work for you! 4. Create an inbound content strategy This is the fun part. And the multiplicity  of social platforms at your disposal makes it somewhat easy! Dont just stick to one platform. Create content that showcases your values and culture. Share things like employee testimonials on your career page, company events on Instagram, employee blog posts on LinkedIn and more! Theres so much you can do. Get creative with it. The more channels of distribution you use, the greater the odds you will find relevant candidates. Want to learn more about recruitment marketing? Here are the 9 Critical Components of Recruitment Marketing.

Dont Just Go Through Lifes Transitions-Grow from Them - Personal Branding Blog - Stand Out In Your Career

Don’t Just Go Through Life’s Transitions-Grow from Them - Personal Branding Blog - Stand Out In Your Career “The best way out is always through.” â€"Robert Frost An amazing number of people have gone through major life changes this past year. Just a few examples: Over 21 million students will enter college in 2014, over 2 million people will marry in 2014, millions of people moved  and  288,000 people started new jobs in April alone. Each individual represented by these statistics share one thing in common, they experienced change. Most of us recognize that change in life is inevitable and that life is full of transitions. These transitions can be good and bad, planned and unexpected. While they may be exciting and exhilarating they can also be fraught with anxiety and trepidation. Sheryl Crows song, “A Change Will Do You Good” and Beyonces “Irresistible” address the emotion that change can bring. Upon closer examination, life and work present us with a myriad of changes and transitions. Its important that you learn to manage both in order to successfully deal with your new situation. Dr. Spencer Johnson, bestselling author, ‘Who Moved My Cheese?’ uses cheese as a metaphor for what we think will make us happy, and when circumstances take it away, shows how different people deal with change in different ways. He shows how you can let change work to your advantage and let it lead you to success: Some wisdom in a nutshell from “Who Moved My Cheese?” Anticipate change Adapt quickly Enjoy change Be ready to change quickly, again and again If you do not change, you can become extinct Movement in a new direction helps you find New Cheese Noticing small changes early helps you adapt to the bigger changes that are to come Change happens. They keep moving the Cheese The Difference Between Changes and Transitions William Bridges, PhD author of the best-selling book ‘Transitions says that it isn’t the changes that do you in, it’s the transitions. They aren’t the same thing. Change he says is situational: attending a new school, accepting a new job, the birth of a child, the loss of a friend, the break up of a partnership, losing a job. Transition, on the other hand, is psychological; it is a three-phase process that people go through as they internalize and come to terms with the details of the new situation that the change brings about.   Getting people through the transition is essential if the change is actually to work as planned. He describes three phases of transition: Letting go of the old ways and the old identity people had. This first phase of transition is an ending, and the time when you need to help people to deal with their losses. Going through an in-between time when the old is gone but the new isn’t fully operational. He calls this time the “ neutral zone”: it’s when the critical psychological realignments and repatternings take place. Coming out of the transition and making a new beginning. This is when people develop the new identity, experience the new energy, and discover the new sense of purpose that makes the change begin to work. Because transition is a process by which people depart from an old world and engage into a new world, we can say that transition starts with an ending and finishes with a beginning. Why are Transitions So Difficult? Transitions can be stressful because we are shifted out of our comfort zones, must re-examine how we fit in a new situation which may require us to acquire new skills. Transitions require us to leave something behind so that we can move forward.   This sets in motion a departure from what we know and is familiar to something new and less predictable. Six Strategies to Make The Most of Your Life Transitions 1.  Give it Time We have become accustomed to instant results from e-mailing and text messaging to same day delivery and instant downloading of videos. Smart phone apps eliminate the wait for a cab, a date, or a table at a hot restaurant. Movies and TV shows begin streaming in seconds. But experts caution that instant gratification comes at a price: it’s making us less patient. We  have difficulty accepting that some things take time to adjust to. Becoming acclimated to a new place, a new job or to a new stage in life doesn’t happen overnight.   Give yourself time to adjust and make a constant effort to reach out to new people and make friends in your new home. Being patient will be an essential trait to develop during a transition and will help calm your nerves. 2. Develop a Proactive Mindset Know that you can’t control what happens to you in life, but you can control how you react to it.   If you’re moving to a new city to start a new job, find things you will enjoy in that city and look for social opportunities there. Learn everything you can about the citys cultural, sports and entertainment scene. (Meetup.com and The Chamber of Commerce are good places to start). Also, investigate the company’s culture by reaching out to people who work there on LinkedIn so when you start,  you already have some familiarity with your new office environment. If possible, go visit the city. Explore the area and find things you enjoy about the area. Scope out the neighborhoods prior to making your move and select a location that suits your needs. At the end of the day it’s okay to recognize this could be a challenging time. You can expect to have some lonely moments so find some activities you enjoy doing by yourself. The more you know about your new environment the less awkward you’ll feel upon arrival.       3. Develop a Support Network Developing a support network is a key element to reduce your stress level and make your  transition successful. There are many ways to develop a support network. A good first step is to recognize the support network that is already present in your life â€" friends, family members, and teachers. One person in your support network may be an excellent resume writer, another may be a great listener who can help you clarify goals and another might have more experience in a situation that’s new for you. Let the people who provide you with motivation, encouragement and practical assistance know you appreciate having them in your life.  4. Recognize the Growth Opportunity The upside of a painful transition is that it could become a path toward growth and deepening wisdom. Take time for self-reflection. If you assume the mindset that your new experience will teach you something about life, you eventually might come to appreciate the change. Each challenge you overcome when faced with a life change could fortify you with new skills that could allow you to manage the next one with greater ease and finesse. Making a successful transition could help you become a more resourceful, adaptable and relational person. You might even gain new insights and wisdom for helping someone else in the future. 5. Focus on Helping Others Sometimes the best remedy for making a good transition is to take a break from your worries and reach out to help someone else. It not only distracts you from becoming  self-focused, but when you help someone else, you feel better. Dr. Barry Wiser, a clinical psychologist practicing in southwestern Nova Scotia says We’re all programmed to have the ability to be empathetic, People need to have meaning, to feel appreciated. 6. The Only Constant Is Change Marc and Angel Chernoff’s best-selling book, “00 + Little Things Happy Successful People Do Differently,” reminds readers “Every time it rains, it stops raining. After darkness there is always lightâ€"you are reminded of this every morning, but still you often forget, and instead choose to believe that the night will last forever. It won’t. Nothing lasts forever. So if things are good right now, enjoy it. It won’t last forever. If things are bad, don’t worry because it won’t last forever either.   Just because life isn’t easy at the moment, doesn’t mean you can’t laugh. Just because something is bothering you, doesn’t mean you can’t smile. Every moment gives you a new beginning and a new ending. You get a second chance, every second.   You just have to take it and make the best of it.” As people grow in life, change is inevitable. Although change can be difficult, its also possible to reap benefits when you make a good transition. Whether you’re starting school, leaving school, switching jobs, newly married, moving to a new house, or retiring, change brings both opportunities and turmoil. Most of us struggle through such periods. Focusing on things you can control could help alleviate some of your anxiety and trepidation about the changes you face. When you embrace the change with a proactive mindset and a determination to grow from the experience, you may find that your effort pays off in making you a stronger, more capable and adaptable person. These challenging times could become building blocks that define your new and improved identity.

Job Hunt Getting You Down Heres The Solution

Job Hunt Getting You Down Here’s The Solution The job hunt is a lot like wandering through an endless white corridor, searching for one door in a vast row of unnumbered, identical doors. You’ll try one handle, only to find it locked. Twist the doorknob of another, only to wander into a meeting you’re not welcome in. Then, after a couple of hundred wrong doors, you’ll be crumpled in the middle of the floor quietly weeping to yourself. Indeed, after you’ve sent out a few hundred CVs and received a single automated refusal in your inbox, that endless corridor situation might even seem preferable. But it’s on that 100th CV, as your patience and morale ebbs away, that you’ve got to dramatically alter your strategy. What are you doing to make employers give you the swerve? And, how can you change your situation? For a start, try some of these tricks to boost your profile. Diversify Thanks to the internet, the number of ways you can crowbar your name into the business world has increased â€" and you should give all of them a shot. Classified ads have become the norm for go-getting jobseekers, and it’s a trend that other countries are taking on board. Simply log onto an ad site, input a brief summation of your CV along with a photo, and then just sit back and wait for an offer. While it’s not a sure-fire method, it’s putting another ball on the roulette wheel. In a similar vein, try out LinkedIn, the business social network, to connect with professionals and maybe even set up a line of dialogue. On that note, don’t forget to make your other social networks, Facebook and the like, private â€" the last thing you want is a boss finding those drunken photos of you in Majorca. Know your markets In marketing departments across the globe, one question is always being asked â€" what’s our core demographic? It’s a question you should ask yourself before you send off your CV. Are you appealing to an employer’s interests? The easiest way to achieve this is to write a covering letter as a direct response to the job advert. Make it personal, outline which of your skills match those in the person spec, and don’t be frightened to sell yourself. All the right friends Networking, as we’ve already established, can be done online with some degree of success â€" but nothing beats a face-to-face meet. Use sites like LinkedIn to find networking events in your area, visit them in your finest suit and pretend you’re an ambitious go-getter for the evening â€" even if you’d rather be at home watching Game of Thrones. One good impression can make your CV look twice as impressive to an employer, so make a meeting count.

How to Attract Only the Best Job Candidates - Personal Branding Blog - Stand Out In Your Career

How to Attract Only the Best Job Candidates - Personal Branding Blog - Stand Out In Your Career Need workers but not looking forward to combing through resumes from applicants who clearly didn’t read the job description? In a best-case scenario, an employer will recruit a talent pool of the most qualified candidates with a high aptitude and passion for the work. Traditionally, that involves reviewing endless data and choosing, at best, 10 percent of those who have applied. Then, there’s the rest of the process â€" phone interviews, aptitude tests and in-person interviews. How are you supposed to attract the cream of the crop when you have to go through that tedious process? You start developing relationships with prospective candidates before you need to fill a spot on a tight deadline. You network and outline your specific needs from the start. Here are a few tips to secure the best candidates for your company. Take Advantage of Professional and Social Networks An essential career development skill you had to learn from the jumpstart quickly is still invaluable to hiring the best workers. The only difference is that you’ve built a strong network of industry contacts through memberships with associations and trade groups, among others. You have a network to tap into to find the recruits that are the best fit for your company. Not only that â€" you have access to your employee’s networks. Part of being in a professional network is helping your fellow professionals expand their access to job opportunities and resources through employee referral. Employees will be happy to help you source the right candidates. Encourage your employees to network and participate in conferences, trade shows and industry groups. In fact, pay for it because it will pay off for your company. You’ll need to be ready with a contact plan to routinely and systematically reach out to preferred candidates with the job description and information online, through email, mail and fax. Encourage employees to forward an email to a prospective candidate in their network they think will fit into the company culture. More companies and recruiters are utilizing social media as a hiring tool with 92 percent of job recruiters utilizing it in their process: 85 percent of recruiters use LinkedIn. 55 percent of recruiters use Facebook. 47 percent of recruiters use Twitter. For example, Facebook lists jobs like other job search engines, but many companies are posting directly on their page with tangible contact information to reach out to a live person on staff. Twitter allows you to take advantage of hashtags, and other social media platforms, such as Snapchat, offer unique snapshots into company culture as a recruiting tool. Social media is a viable recruiting tool, especially with a quarter of job seekers conducting their search on these platforms. Your Website is Prime Recruiting Real Estate Job seekers are encouraged to research the companies thoroughly they apply to just as employers check up on candidates. Job seekers, especially new graduates, are likely perusing your website right now, and you’re missing out on an easy and effective recruiting solution. Your website already has helpful information for job seekers, such as projects you’re currently working on and how your staff has been recognized in the organization and the community. What it may be lacking is an open door policy to encourage talent to reach out to the company. While job descriptions typically say “Don’t call us, we’ll call you (if you’re qualified),” pre-recruiting the best talent requires the adoption of reverse psychology to the traditional candidate search. On your website, invite talent in by listing a prominent “Join Our Team” area that gives a bite-sized but in-depth overview of the company’s culture, values, mission and vision. Don’t sound like a used car salesmen who’s been plastered on every billboard. Be authentic when introducing your management team, and talk to your existing employees about what they love about the company and what drew them in. Share this information on your website. Job seekers who have fallen in love with your company will be able to submit their resume to be placed on file and receive emails with relevant job matches as the company need arises. Who knows? You may even find the perfect freelancer you never knew you needed. Job Descriptions are Not a List Fun anecdotes that showcase an employer’s ability to laugh does pull job seekers in, but writing engaging and targeted job descriptions is more involved than throwing in funny one-liners. You have listed the basic requirements and preferred skills, but help the candidate see themselves in the role by writing these descriptions as “a day in the life of our new employee that could be you!” Describe the role’s daily duties in detail as well as realistic opportunities that will likely come their way. Describe the company culture and work environment. In this area, many companies usually place “operating heavy equipment” and “exposure to loud noise,” but balance boring descriptions with pizazz and honesty. Strive for transparency and creativity. Keep titles and headlines clear and concise. Job descriptions that take form solely as a list have no soul and create boundaries between companies and candidates. Avoid combing through endless applications and attract the best workers. Take advantage of professional and social networks. Use your website as prime recruiting real estate and showcase the company’s vision, values and personality, which should also be reflected in engaging and targeted job descriptions. Use job descriptions for more than a list â€" help employees see themselves in the role. If they see it, they will come because you’ve built it. Your talent pool will constantly replenish itself as you attract the best candidates who you’re more likely to retain because they truly love what they do and where they’ll be working.

Resume Writing Exercises - PDF Or Word Format?

Resume Writing Exercises - PDF Or Word Format?Any resume writing process should start with a resume outline that includes instructions for taking the resume from the outline and incorporating the new information. Most resumes begin with a list of qualifications followed by a summary of each resume job position in order to show readers exactly what will be found on the actual resume.There are many advantages to creating your own resume and maybe the first benefit is creating a resume that you can easily edit and customize for your job search. You will be given unlimited freedom as to how to fill in or leave blank any blank space on the resume. It is important to have the opportunity to express yourself but be sure to add the correct qualifications to all key components of the resume.On the other hand, if you are considering a career change and want to be able to quickly add specific skills, experience and education into your resume then you may not want to create your own resume. With this type of resume you will be putting together a resume that will be unique to your position and can easily be adapted for any available job opening. The advantage is that it will contain the information that you would like to include but also will give you the opportunity to tell the employer what you can do for them and what your specific skills are.Even though there are many advantages to starting a resume writing exercise that includes both formats, creating your own will be beneficial. This is especially true if you know the skills and experience you wish to include on your resume but can't quite place them in the position you have for the available job. One thing to consider when choosing the format for your resume is that you will need to know the size of resume that you will need to write. A well written resume is an asset to a company and you want to make sure you are providing the best information possible.Another advantage to doing your own resume is that you will have a template that you can use to create a professional resume that will be different from all the others out there. While the resume templates will be similar, they are created in such a way that you will still have control of the layout. They will also help you in writing a good cover letter and ensure that your resume is perfect before you send it off.Once you choose your format for your resume you will want to decide what format you prefer: Adobe PDF or Microsoft Word? In choosing the format you want to work with you want to look at your needs and preferences. If you want to be able to download your resume instantly to review on your computer, you will want to choose Word format.You may also want to use a template for Adobe PDF to help you get started. If you are a budding writer or a complete beginner, or even if you are experienced but would like to edit your resume for a few things, you can find templates for Adobe PDF for free on the internet that are easy to use and easy to a dapt. Also, if you have already chosen a format you will find many resources online that will offer help with creating a resume using a template.In conclusion, you want to choose an option based on your personal preference, your skills and your style as a writer. Using a template will make your resume easy to follow and create and can help you get started as a professional writer in no time.

Five Things You Must Accomplish Before Age 25 - CareerEnlightenment.com

Five Things You Must Accomplish Before Age 25 The first 25 years of a person’s life is supposed to be the foundation-building years, where youth grows into adulthood and gains the basic skills and education necessary for one’s peak career years.   As the foundation goes, so goes the building!Here are five things that accomplished by age 25 will serve you well over the next 75 years of your life.1. Build Your Professional Network.By the time the average person reaches age 25, they have met more than 4,000 people through their childhood, family, schooling, work, the military, the neighborhood, social activities, and most recently, social media.   As early as pre-school when you were learning socialization skills, you were networking with play-mates and discovering things you had in common.   By the time you hit your 20th birthday, turn your focus to building your professional network, comprised of people who are currently (or preparation to be) in the working world.   Add just 3 people per week, and by age 25 you’ll have a professional network of nearly 800 people.   Great sources to consider:People from Your Personal Network â€" this includes family members, people in your community, friends, and people with whom you socialize.People from Your Educational Network â€" including people with whom you went to school, attended training programs and study groups with you, and met in e-learning programs.People from Your Employment Network â€" includes people with whom you worked, served as fellow interns and volunteers, and spent summer and part time jobs working alongside others.People from Your Social Networks â€" any and all social network connections who are also part of the professional world.2. Serve for the Benefit of Others.Have you noticed that over the past 20 or 30 years society has become more and more me-centric?   We’ve become masters of the personal pronoun, haven’t we?  Now…here’s the real get honest question, Does anyone who is me-centric ever truly feel fulfilled? Fulfillment come s from serving others.   There is no denying the sense of purposefulness when you shift the focus of your life from all things self, to investing part of your life serving others.   Ask any nurse, firefighter, teacher, janitor, parent or grandparent.   The world out there is full of needs, so you won’t lack for opportunity to serve.   Pick something you care about and serve with no expectations of anything in return.   When you do that, you’ll become less selfish, more grateful for what you do have, and find the inner peace that comes from making a difference in someone else’s life. Want to Read More Articles Like This One?Sign up here to receive weekly updates from Career Enlightenment, and never miss another powerful job searching tip! SUBSCRIBE! You have Successfully Subscribed!We hate spam too. Unsubscribe any time. 3. Purpose to Be a Lifelong Learner.My grandfather lived into his nineties, and nothing made his day more than learning something he didn’t know. A highl y respected business and community leader, he believed every person in the world could teach him something.   And they did.   Truth be told, most of us could learn something from everyone we meet.   One of his favorite sayings:   In life, just like a summer garden, you’re either green and growing, or ripe and rotting, and the choice is pretty much yours.   Lifelong learning keeps you green and growing!4. Find Out What You’re Really Good At, Then Do It.By the time you’re 25 you’ve accumulated anywhere between 750 and 1,000 skills, plus a few dozen God-given talents.   Your early jobs while in school, and perhaps the one(s) immediately following it, have helped you to identify the ways that your skills and talents can be put to work. You’ve lived long enough to realize that when you do something for a living that you really don’t like, neither you nor your employer enjoy the results.   Life is too short to be miserable.   Conversely, when you love what you do it really isn ’t work at all…it’s an expression of your passion.   It is only then that you’re at your most creative, and you never watch the clock.5. Know and Live Your Unshakable Values.We all do (and have done) crazy stuff when we were kids. That is just a part of growing up.   As we matured, we began to recognize the value and wisdom of limits, of respect and reputation, of trust and trustworthiness, and of doing the right thing even when it’s hard.   We learned that saying it and doing it were two different things.   Rudyard Kipling offers this incredible gem: Sooner or later each of us will sit down to a banquet of consequences, most of our own making.   So by 25, having a well-defined set of unshakeable values, and living by them, can and will bring about a more pleasant life banquet.Just like achieving any of these five foundational milestones, the going won’t always be easy.   One thing is for certain: achieving each of these five by the time you reach your 25th birthday will help make you into a better employee, leader, parent, mentor, influencer, friend, sibling and fellow-sojourner along life’s highway.This post was excerpted from the latest edition of my new books, Get a Better Job Faster, on Amazon.com.

A New Day - Kathy Caprino

A New Day From my view, yesterday was a miraculous day, making possible a great shifting on many levels.   In full and intensive view was not only President Obama and what he stands for personally and politically, but also a living manifestation   a visual role model of the power of undying hope, determination, faith, dedication and self-actualization powered by generations.     We’ve seen before our eyes what self-determination can bring forth, and it’s an awesome thing to behold.   To witness (and participate in) a hero’s journey in our lifetime changes us.   In my 48 years, I personally have never been so moved and inspired as I was yesterday.   Today I feel renewed and exhilarated, and am reminded again that this is a life of possibility â€" not an “either-or” life but an “everything” life, where what you dream of can indeed be created, not overnight, and not the moment we wish it, but in time.   What possibilities are newly born in you today, and how can you begin to make them a reality in your life?